Trade Marketing Specialist
DigiSource
Trade Marketing
Mô tả công việc
- Monitor Channel Performance & Coverage:
- Track sales performance, outlet coverage, and SKU rotation across distribution channels (GT, MT, Horeca, Online, etc.).
- Consolidate and analyze weekly/monthly/quarterly data to detect anomalies and provide timely alerts.
- Use advanced Excel, Power BI, or CRM dashboards to visualize and monitor operational performance.
- Develop & Implement Trade Policies by Channel:
- Propose and update pricing, discount, and trade support policies tailored to each region/channel.
- Draft and communicate policies to relevant departments; monitor execution and ensure fairness and compliance.
- Manage Channel Conflicts & Optimize Distribution:
- Review sales data regularly to identify and address territorial or channel conflicts.
- Recommend channel/SKU zoning mechanisms to avoid overlap and optimize partner interests.
- Support Trade Marketing Program Implementation:
- Coordinate with marketing teams to design and execute promotional and merchandising programs specific to each channel.
- Monitor program progress, collect field data, evaluate effectiveness, and suggest improvements.
- Other tasks as assigned by the Market Development Director
Yêu cầu công việc
- Bachelor’s degree in Business Administration or International Business.
- Proficiency in English or Spanish (4 skills) – IELTS 6.0+ or equivalent required.
- Minimum 1 year of experience in channel management or distribution development.
- Experience in operating, managing, and building distribution partner networks.
- Strong data analysis, synthesis, and reporting skills.
- Solid understanding of business models and channel systems.
- Knowledgeable in product strategy and pricing policies.
- Excellent communication, presentation, and negotiation skills.
Thông tin công ty & Phúc lợi
- Bonuses on public holidays such as April 30th & May 1st, September 2nd, New Year's Day, etc.
- Gifts on special occasions such as birthdays, March 8th, October 20th, June 1st, etc.
- Domestic and international travel, annual teambuilding activities, internal training programs, etc.
- PVI health insurance, annual health check-ups.
- Lunch provided at the office.