Senior SEO Specialist (SM) - Bangkok
DigiSource
Digital Marketing
Mô tả công việc
Job Summary:
We are seeking a seasoned and data-driven Senior SEO Specialist to lead the company’s search engine optimization efforts. This role will focus on developing and implementing advanced SEO strategies to drive organic traffic, improve search rankings, and enhance user experience. The ideal candidate will have extensive experience in on-page, off-page, and technical SEO, with a proven ability to analyze and adapt to ever-changing search engine algorithms.
Key Responsibilities:
SEO Strategy Development:
- Design and implement comprehensive SEO strategies to achieve business goals.
- Identify opportunities to enhance organic search visibility and traffic.
- Stay updated on industry trends, algorithm updates, and competitive landscape.
On-Page and Technical SEO:
- Optimize website content, structure, and metadata to improve search rankings.
- Conduct regular site audits to ensure technical SEO compliance and resolve issues.
- Collaborate with developers to implement SEO best practices and optimize site performance (e.g., page speed, mobile responsiveness).
Off-Page SEO and Link Building:
- Develop and execute high-quality link-building strategies to enhance domain authority.
- Foster relationships with industry influencers, bloggers, and partners for backlink opportunities.
- Monitor and manage the company’s backlink profile to ensure compliance with search engine guidelines.
Content Optimization:
- Collaborate with content teams to create and optimize engaging, keyword-focused content.
- Perform keyword research and provide recommendations for new content opportunities.
- Analyze content performance and provide actionable insights to improve engagement and rankings.
Analytics and Reporting:
- Monitor key SEO metrics such as rankings, organic traffic, CTR, and conversions.
- Use tools like Google Analytics, Search Console, and SEMrush to generate reports and insights.
- Provide leadership with data-driven recommendations to inform broader marketing strategies.
Yêu cầu công việc
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in SEO, with a strong track record of driving organic growth.
- Expertise in using SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Proficiency in Google Analytics, Search Console, and Data Studio.
- Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
- Experience with technical SEO, schema markup, and mobile-first indexing.
Preferred Skills:
- Familiarity with e-commerce SEO and international SEO strategies.
- Knowledge of paid search (PPC) and its integration with organic strategies.
- Strong project management and cross-functional collaboration skills. "
Thông tin công ty & Phúc lợi
Salary & Benefits
- Bonus: Holiday bonus based on monthly/quarterly/yearly business results.
- 06 days/month leave during probationary period, 07 days/month as an official employee, or flexible days off according to Company regulations.
- 06 days/month leave during probationary period, 07 days/month as an official employee, or flexible days off according to Company regulations.
- Annual travel/vacation benefits.
- The company covers 100% of the cost of professional knowledge improvement courses.