Senior Marketing Executive

CONTENT MARKETING

• Assist in the creation of all marketing and communications activities such as
  marketing collateral production, advertising, and promotional programs
• Assist with fulfilment of marketing promotions and execution of marketing events
• Create and follow up a content strategy creatively for social media and website for targeted customers to update event info, sale & promote registration, raise awareness & engagement.
• Develop content for marketing materials & marketing campaigns.
• Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.
• Coordinate with the Design to create marketing materials.

DIGITAL MARKETING

• Generate and executing marketing campaigns across social media platforms such as Facebook, Instagram, YouTube, etc.
• Know how to read and analyse data on each social channels
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Generate reports based on each social media channels

Other related tasks

• Take responsibility for Payment process and other administrative tasks related to the Marketing campaigns.
• Assist Line Manager in other job assignment.

• Bachelor degree in Marketing or related field of study.
• Proven experience as marketing executive or similar role in B2B and event industry is a plus.
• Exceptional verbal, written and presentation skills.
• Solid organizational skills, including multitasking and time-management.
• Ability to work effectively both independently and as part of a team.
• Ability to work on tight deadlines and overtime.
• Strong passion for tourism and travel field.
• Have experience in organizing press conference events(optional)
• Creativity and Graphics Design skill (optional).