Senior Content Marketing Specialist

About CoderSchool

There is a huge shortage of engineers—100k in Vietnam, 1M+ regionally—CoderSchool will help to close that gap by providing high-quality, scalable online education that gets people jobs and changes lives. Since 2015, CoderSchool has helped learners from all walks of life learn the top skills to launch their tech career journeys, people who were once: students, marketers, accountants, teachers, creatives, and even former tattoo artists!

We do this by weaving together an interactive curriculum, passionate educators, supportive mentors, enriching work simulations, and a dedicated career success team to deliver positive outcomes.

At CoderSchool, we operate on 4 key principles:

• Learners First: We make decisions that benefit our students first.
• Always Learning: We focus on getting better.
• WeMe: We put we before me. We take joy in the success of others. We support and help each other.
• Honesty: Be honest with yourself, and others.

We are venture-backed by Monk’s Hill Ventures, TRIVE, Iterative, XA Network, and iSeed Ventures.

To learn more about CoderSchool and to hear from our CEO and Founder, please visit: https://youtu.be/msXFz7tZ-OU?t=409 and https://www.youtube.com/watch?v=J5-CrgcAgJk

About the role

We are looking for a Senior Content Marketing Specialist to manage and join our Growth team.

As a Senior Content Marketing Specialist, you will be responsible for developing and executing B2C marketing strategies in the fast-growing Vietnam tech education market. Your primary focus will be on content creation, marketing strategy development, and conducting extensive research to identify market trends and opportunities. We are looking for a self-driven professional with a deep understanding of the EdTech industry and a passion for delivering exceptional marketing results.

How you will add value and be successful (Responsibility)

• Marketing Strategy Development: Develop comprehensive marketing strategies aligned with our product goals, market trends, and target audience. Identify key marketing channels, promotional activities, and campaigns to drive user acquisition and increase brand awareness.
• Content Creation: Create engaging and persuasive content for various marketing channels, including website, blog, social media, email marketing, and advertisements. Ensure that all content is consistent, compelling, and effectively communicates the value proposition of our products.
• Market Research and Analysis: Conduct in-depth research and analysis of the Vietnam tech education market, including competitor analysis, customer behavior, and emerging trends. Utilize market insights to identify new opportunities, refine marketing strategies, and stay ahead of the competition.
• Campaign Management: work with Performance Marketing to monitor campaign performance, analyze metrics, and optimize marketing activities based on data-driven insights.
• Branding and Positioning: Collaborate with the marketing team to develop and maintain a strong brand presence in the market. Ensure consistent messaging and positioning across all marketing channels and materials.
• Cross-functional Collaboration: Collaborate with cross-functional teams, including product management, sales, and design, to ensure alignment of marketing initiatives with overall business objectives. Provide input and feedback on product development and positioning based on market insights.
• Performance Tracking and Reporting: Implement robust tracking mechanisms to monitor the performance of marketing activities. Prepare regular reports highlighting key metrics, campaign results, and actionable recommendations for continuous improvement.

What you bring to the team (requirements):

• Bachelor‘s degree in Marketing, Business Administration, or a related field. A master‘s degree is a plus.
• Proven experience (5+ years) in marketing roles, preferably in the B2C sector, with a focus on content creation, marketing strategy, and market research.
• Strong understanding of the EdTech industry and the Vietnam tech education market.
• Excellent written and verbal communication skills in both English and Vietnamese.
• Demonstrated ability to develop and execute effective marketing strategies.
• Proficient in using marketing tools and platforms for content creation, campaign management, and performance tracking.
• Analytical mindset with a data-driven approach to decision-making.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines.
• Creative thinker with the ability to develop innovative marketing initiatives.
• Passion for education and a strong commitment to improving the learning experience.

If you are a highly motivated marketing professional with a passion for the EdTech industry and a desire to make a meaningful impact in the Vietnam tech education market, we would love to hear from you. Join us in shaping the future of education!

Note: This job description serves as a general summary of responsibilities and qualifications and may be subject to revisions or additions as necessary to meet the evolving needs of the business.

What we offer you (benefits):

• Working time: Mon-Fri, from 10:00 - 18:00 (lunch time 12:00 - 13:15)
• Training: Free classes at CoderSchool - come experience the product that you‘ll be part of creating! We not only pay for online courses, we give you bonuses to do so. We take learning seriously!
• Paid leave: Up to 19 days/year; off on 24,25 Dec
• 13th month salary and competitive incentive bonus; performance review twice per year
• Macbook is waiting for you on your 1st day
• Flexible work from home policy. We’re not fully remote because we find it harder to collaborate, but we allow you to work from home whenever it makes you more productive.
• Experience working at a venture-backed, growing startup, backed by one of the leading regional VC firms and executives from Google, Netflix, Amazon, Traveloka, and more. Senior CoderSchool management has prior experience at Apple, POPS Worldwide, Fulbright University, and LINE Corp.
• Talented, supportive, driven colleagues that are all focused on one thing - getting work done and delivering great educational experiences to our learners. No drama for your mama!
• English-speaking, international work environment, with an average age of 27.69 (as of Apr 2023).
• Monthly party budget, fun company trips and activities that you’ll actually enjoy
• We try not to have too many meetings
• Quarterly hair color allowance (based on color)
• A chance to spend precious hours of your life working on something that makes a meaningful difference for a lot of people.