Product Marketing Specialist - HCM [DigiSource]

Each of our Services is DigiConnect (https://connect.digisource.vn/admin/client) looking for a Product Marketing Specialist with responsibilities:

• Market Research & Positioning: Conduct market research to identify trends and competitive positioning, specifically within the HR and recruitment sectors.
• Campaign Development: Design and implement targeted marketing campaigns to increase platform engagement and attract both clients and candidates.
• Content Creation: Develop content strategies for DigiConnect, including digital and social media, to drive engagement. 
• Stakeholder Collaboration: Work closely with the HR, recruitment, and sales teams to align product marketing initiatives with recruitment goals.
•  Product Development Feedback: Gather feedback from users to support product development, enhance platform features, and ensure market-fit.
• Use Cases and Personas Creation: Develop use cases and customer personas to optimize engagement strategies and address customer needs.
• Report Generation: Collect and analyze data to produce regular reports that assess the effectiveness of marketing campaigns and provide improvement recommendations.

• Education & Experience: Bachelor's degree in Business Analysis (or related field) or demonstrated experience in a Business Analysis role.
• Industry Experience: Must have experience in HR, recruitment, or talent acquisition.
• Marketing Skills: Understanding of digital marketing and product marketing fundamentals, especially within online platforms. 
• Analytical Skills: Strong analytical mindset with the ability to interpret data, gather insights, and adjust strategies accordingly.
•  Communication Skills: Excellent communication and presentation skills.

Working hours: ( Hybrid 1d WFH)

• Monday- Friday 8h30AM-17h30PM
• Saturday: 8h30 AM - 16h00 PM 

Working location: Lương Định Của, An Phú, HCM 
Salary: 12 - 18 million gross 

Starting as tech startup builders and developers, we always wonder how to build enthusiastic, responsible team members and above all, they are fit for unique company cultures. We come from many different positions, not only from recruitment but also from experienced IT Engineers, Business Development Managers, Digital Marketing Experts, Product Owners,...DigiSource's strength is a deep understanding of real needs and pain-points of employers.We provide helpful advice and consultants boosting recruitment strategy in different business stages.DigiSource's well-known recruiting fields:

• Information technology
• Digital marketing

DigiSource's current customers mainly are Vietnamese entrepreneurs, businesses are located in Hanoi & Ho Chi Minh City. Ho Chi Minh City, With many different fields: Game, FMCG, Advertising Agency, Adtech, Protech, Outsourcing,.....In addition to the internal recruitment team, DigiSource has a network of recruiting collaborators and job seekers communities with 50,000 members who are active on social channels and OTT (Zalo, Telegram, Skype. ..)