Product Marketing Specialist - HCM [DigiSource]
DigiSource
Software Product Management, Product Marketing
Mô tả công việc
Our Services - DigiSource & Talent Hunter is looking for a Product Marketing Specialist with responsibilities:
Market Research & Positioning: Conduct market research to identify trends and competitive positioning, specifically within the HR and recruitment sectors.
Campaign Development: Design and implement targeted marketing campaigns to increase platform engagement and attract both clients and candidates.
Content Creation: Develop content strategies with Marketing team for both platform, including digital and social media, to drive engagement.
Stakeholder Collaboration: Work closely with the HR, recruitment, and sales teams to align product marketing initiatives with recruitment goals.
Product Development Feedback: Gather feedback from users to support product development, enhance platform features, and ensure market-fit.
Use Cases and Personas Creation: Develop use cases and customer personas to optimize engagement strategies and address customer needs.
Report Generation: Collect and analyze data to produce regular reports that assess the effectiveness of marketing campaigns and provide improvement recommendations.
Market Research & Positioning: Conduct market research to identify trends and competitive positioning, specifically within the HR and recruitment sectors.
Campaign Development: Design and implement targeted marketing campaigns to increase platform engagement and attract both clients and candidates.
Content Creation: Develop content strategies with Marketing team for both platform, including digital and social media, to drive engagement.
Stakeholder Collaboration: Work closely with the HR, recruitment, and sales teams to align product marketing initiatives with recruitment goals.
Product Development Feedback: Gather feedback from users to support product development, enhance platform features, and ensure market-fit.
Use Cases and Personas Creation: Develop use cases and customer personas to optimize engagement strategies and address customer needs.
Report Generation: Collect and analyze data to produce regular reports that assess the effectiveness of marketing campaigns and provide improvement recommendations.
Yêu cầu công việc
- Education & Experience: Bachelor's degree in Business Analysis (or related field) or demonstrated from 1,5 years experience in a Business Analysis or Product Marketing role.
- Industry Experience: Experience in IT, HR, Marketing, recruitment, or talent acquisition.
- Marketing Skills: Understanding of digital marketing and product marketing fundamentals, especially within online platforms.
- Analytical Skills: Strong analytical mindset with the ability to interpret data, gather insights, and adjust strategies accordingly.
- Communication Skills: Excellent communication and presentation skills.
Thông tin công ty & Phúc lợi
Working hours:
Starting as tech startup builders and developers, we always wonder how to build enthusiastic, responsible team members and above all, they are fit for unique company cultures. We come from many different positions, not only from recruitment but also from experienced IT Engineers, Business Development Managers, Digital Marketing Experts, Product Owners,...DigiSource's strength is a deep understanding of real needs and pain-points of employers.We provide helpful advice and consultants boosting recruitment strategy in different business stages.DigiSource's well-known recruiting fields:
- Monday- Friday: 9h00AM-18h00 PM
- Saturday: 9h00 AM - 12h00 PM (WFH)
Starting as tech startup builders and developers, we always wonder how to build enthusiastic, responsible team members and above all, they are fit for unique company cultures. We come from many different positions, not only from recruitment but also from experienced IT Engineers, Business Development Managers, Digital Marketing Experts, Product Owners,...DigiSource's strength is a deep understanding of real needs and pain-points of employers.We provide helpful advice and consultants boosting recruitment strategy in different business stages.DigiSource's well-known recruiting fields:
- Information technology
- Digital marketing