Marketing Manager - HCM
DigiSource
Trạng thái
Đang
tuyển
Mức lương
20,000,000 - 30,000,000 vnd
Địa điểm
Hồ Chí Minh
Digital Marketing
Lĩnh vực
Kỹ năng
Branding
Digital Marketing
Brand Management
E-commerce Strategy
Sales
Email Marketing
Market Research
Facebook Ads
Google Ads
Social Media
Public Relations/Advertising
Trade Marketing
Google Analytics
Digital Strategy
Crisis Management
Telesales
Content Marketing
TikTok Ads
Community Management
Marketing Operations
Marketing
Live Streaming
Facebook Content
B2B Sales
Sales Administration
Integrated Marketing Communications (IMC)
SEO
Advertising
Business Development
Salesforce
Website Content
Campaign
Public Relations
Negotiation
Content Creator
Research
Critical Thinking
Event
KOL Management
KOC Management
Affiliate Management
On-page SEO
Technical SEO
Social Entity
Performance
High Performance
Google Search Console
Google Keyword Planner
SEO Power Suite
Online Marketing
Off-Page SEO
SEMrush
Screaming Frog
Content Manager
Content
User Acquisition (UA)
Partnership
Partnership Marketing
Performance Analyst
Performance Marketing
Backlink
Product Marketing
Performance Ads
E-commerce
Ads Optimization
Ahrefs
Lead Generation
Influencer Marketing
Strategic keyword research
SEO audit
On-page & off-page SEO
Web content writing
Optimize e-commerce
Infina Marketing
Brand Marketing
Marketing Strategy
Marketing Consulting
Social Media Marketing
Strategic Communications
Sales and Marketing
Pricing Strategies
Coin
Strategies
Optimization
Marketing Optimization
Market Analysis
marketing strategies
Agency Management
Content planning
Content creativity
SEO Tools
Keyword Research
Growth Marketing
Business Growth
Assistant Manager
Casino Marketing
Event Marketing
Adobe Creative Suite
Entertainment
Career Development
coaching
Mentoring
Link Building
ChatGPT
Screaming Frog SEO Spider
Responsibility
Adaptability
Page Management
Digital Painting
Art Fundamentals
Video Production
Production
SEOquake
SimilarWeb
Keyword Tool
PageSpeed Insights
Spin Editor
Data Studio
SERPs
SERP
Booking Systems
KOLs
KOCs
TikTok Shop
TikTok Affiliate
Aesthetics
Fashion
Clinic
E-commerce - Etsy
Product SEO
PPC Advertising
Product Listing
Shopee Marketplace
International E-commerce Marketplace
E-commerce Marketplace
Thegioididong Marketplace
Lazada Marketplace
Dienmayxanh Marketplace
BachHoaXanh Marketplace
Tiki Marketplace
Chotot Marketplace
NguyenKim Marketplace
Batdongsan Marketplace
Sendo Marketplace
TikTok Shop Marketplace
Taobao Marketplace
Alibaba Marketplace
Amazon Marketplace
Etsy Marketplace
eBay Marketplace
Adayroi Marketplace
1688.com Marketplace
AliExpress Marketplace
Mô tả công việc
DigiSource's Client is Pati is an e-commerce company specializing in international markets, especially in North America and Europe focusing on dietary supplement
As a Marketing Manager, you will be the key driver of PATI Group’s growth and profitability in the Direct-to-Consumer (DTC) e-commerce space. The role’s primary objective is to drive revenue for the Men’s Health and Women’s Health collections, targeting $15M in revenue by 2025 while maintaining a 35% net profit margin. This position will also be responsible for leading and building a team of 3-4 senior marketing operators (in big team size of 10), managing the P&L of the DTC business, and optimizing paid traffic channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
As a Marketing Manager, you will be the key driver of PATI Group’s growth and profitability in the Direct-to-Consumer (DTC) e-commerce space. The role’s primary objective is to drive revenue for the Men’s Health and Women’s Health collections, targeting $15M in revenue by 2025 while maintaining a 35% net profit margin. This position will also be responsible for leading and building a team of 3-4 senior marketing operators (in big team size of 10), managing the P&L of the DTC business, and optimizing paid traffic channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
- Team Leadership: Lead, coach, and mentor a team of Marketing Operators, scaling the team from 0 to 3-4 senior marketing operators by 2025.
- Revenue Growth: Own and drive DTC revenue growth to $15M by 2025 through paid traffic strategies and CRO.
- Paid Traffic Management: Oversee all paid traffic initiatives, including Meta Ads, Google Ads, Email Marketing, TikTok Ads, and AppLovin, to maximize performance and ROI. Grow paid media ROAS from 3x to 5x within 12 months.
- P&L Ownership: Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.
- SOP Development: Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors by 20% and increase team efficiency by 30%.
- Cross-functional Collaboration: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate monthly cross-team creative review sessions to optimize paid media performance.
Yêu cầu công việc
- Education & Qualifications: No specific certification required, but the candidate must demonstrate strong action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
- Professional Experience: 5-7 years of experience with a strong track record in DTC e-commerce marketing.
- Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and CRO tools.
- Candidate Type: Plug-and-Play candidate only; no room for "potential" candidates with no practical experience.
- Tools & Platforms: Proficiency in platforms such as Google Analytics, Shopify, and performance measurement dashboards.
- Alignment with our values and behaviors (We make no exception on any candidate who is not matched with our culture.
- Regional Experience: Experience with U.S. or EU e-commerce markets.
- Technical Skills: Experience with Klaviyo and marketing automation tools.
- Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Behavioral Competencies:
- Integrity: The No. 1 required quality.
- Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- Discipline: High level of discipline with zero tolerance for undisciplined behavior.
- Psychological Understanding: Understanding how performance creatives work for each ad platform.
- Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
- Fluent English communication skills (both written and spoken) are essential, as our office operates in a 100% English-speaking environment. An IELTS score of 6.5 or higher (or equivalent) is required.
Thông tin công ty & Phúc lợi
- Salary Range: 20-30M VND
- Performance Bonuses:
- Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $2K-$3K are paid monthly.
- Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
- Equity Offer: Potential to transition into a CMO role with an equity offer.
- On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.
- Monday - Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
- Saturday (Culture Day): 6:30 AM to 12:00 PM.