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Marketing Manager (Crypto Currency) [DG]

DigiSource

Trạng thái

Đang tuyển

Mức lương

1,000 usd

Địa điểm

Hồ Chí Minh

Digital Marketing

Lĩnh vực

Kỹ năng

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Mô tả công việc

As the Marketing Manager, you will be responsible for leading and optimizing marketing strategies to promote the company offering. This role involves developing and executing innovative marketing campaigns and collaborating cross-functionally to drive product awareness, customer acquisition, and revenue growth.

Responsibilities

Develop strategies and tactics to promote products in line with the company objectives.
Collaborate with marketing team to ensure cohesive execution of marketing plans.
Analyze market trends, competitor activities, and customer insights to identify opportunities for product promotion and differentiation.
Collaborate with product development, sales, and other departments to align marketing efforts with product enhancements and launches.
Oversee the creation of compelling marketing collateral, including website content, advertisements, videos, and other promotional materials.
Optimize customer acquisition strategies across various channels, including digital marketing, social media, email campaigns, and partnerships.
Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies accordingly.
Drive continuous improvement by conducting A/B testing, market research, and customer feedback analysis to enhance marketing strategies.
Establish and maintain relationships with industry influencers, media outlets, and strategic partners to expand product visibility.
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Measure and report on the performance of marketing campaigns, gain insight and assess against goa

Yêu cầu công việc

Requirements

At least 2-year experience in same position in Crypto Currency Company
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Similar web or other reliable tools)
Experience in setting up and optimizing campaigns on Google, Facebook, Twitter, Tik Tok and other social media platforms
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

Desirable Experience