CMO/MARKETING MANAGER - HCM (TS)
DigiSource
Digital Marketing
Mô tả công việc
Our client is MetaDOS which known for defining and enhancing the web3 gaming experience through rapid prototyping and development. The highlight of the studio is its warm, innovative nature, which institutes groundbreaking solutions.
- Build upon the core marketing strategy for scaling up the business.
- Forecast monthly, quarterly, and annual acquisition growth and costs.
- Develop marketing execution plans and deliver on acquisition targets within time and budget.
- Come up with new ideas for internal and external campaigns that would appeal to the masses.
- Build and lead a team of campaign managers, media buyers, and analysts. Allocate marketing resources to different campaigns based on budget.
- Build and manage external relationships with blockchain and gaming media, press, journalists, agencies, influencers, partners, and possibly investors.
- Build and manage your marketing team and work closely with community managers and moderators.
- Plan and execute the ambassador program and influencer marketing campaigns.
- Work with the leadership team to agree on high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives
- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.
Yêu cầu công việc
- 5+ years of marketing experience with at least 3 years of digital marketing experience.
- Outstanding communication (written and verbal English skills) and interpersonal abilities.
- Deep understanding of the gaming industry and marketing for PC/Console/Mobile games.
- Deep understanding of blockchain aspects such as NFT, DeFi, governance and utility tokens, DAO, dApps, Ethereum network, Wallet, etc.
- Deep understanding of Discord and social media platforms, including but not limited to Twitter, Telegram, and Reddit.
- Have a measurement-driven mindset to measure, optimize and scale new advertising and organic growth channels.
- Solid experience building and leading world-class teams to achieve aggressive targets.
- Strong understanding of the creative process and marketing communication to drive user acquisition using digital and brand marketing.
- Strong skills in management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.
- Strong understanding of how to drive user acquisition on multiple advertising channels.
- Able to work seamlessly with both highly creative and highly analytical people.
- Strong understanding of setting and executing AB tests to drive conversion rate improvement.
- Good experience and skill in marketing tools, such as Google Keywords, Sensor Tower, AppFollow, App Annie …
- Being a gamer or love games 🎮
- Experience in NFT gaming and running user acquisition campaigns on Facebook, Google Search, Display, and Affiliates
- Having a strong network of connections in the gaming and crypto communities of journalists, influencers and investors and strong entrepreneurial mentality and not a 9-to-5 mindset.
- MSc/MA in business administration, marketing, communications or a relevant field
- Competitive salary (specific compensation would be offered based on skills and work experience).
- The option of getting paid in cryptocurrency.
- Possibility of a generous native token allocation to incentivize your long-term contribution.
- Be a pivotal part of the project with an exceptional opportunity to impact one of the best-in-class blockchain games and be among its core contributors to shaping the future of gaming.
- Learning and training budget.
- Expenses paid travel for the planned B2B and B2C events and conferences.
- Project profit share