Assistant Marketing Manager - HCM
DigiSource
Mô tả công việc
DigiSource's Client is Pati is an e-commerce company specializing in international markets, especially in North America and Europe focusing on dietary supplement
As an Assistant Marketing Manager, you will be the key driver of PATI Group’s growth and profitability in the Direct-to-Consumer (DTC) e-commerce space. The role’s primary objective is to drive revenue for the Men’s Health and Women’s Health collections, targeting $15M in revenue by 2025 while maintaining a 35% net profit margin. This position will also be responsible for leading and building a team of 2 marketing operations professionals, managing the P&L of the DTC business, and optimizing paid traffic channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
As an Assistant Marketing Manager, you will be the key driver of PATI Group’s growth and profitability in the Direct-to-Consumer (DTC) e-commerce space. The role’s primary objective is to drive revenue for the Men’s Health and Women’s Health collections, targeting $15M in revenue by 2025 while maintaining a 35% net profit margin. This position will also be responsible for leading and building a team of 2 marketing operations professionals, managing the P&L of the DTC business, and optimizing paid traffic channels, including Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and Conversion Rate Optimization (CRO).
- Revenue Growth: Own and drive DTC revenue growth to $15M by 2025 through paid traffic strategies and CRO.
- Paid Traffic Management: Oversee all paid traffic initiatives, including Meta Ads, Google Ads, Email Marketing, TikTok Ads, and AppLovin, to maximize performance and ROI. Grow paid media ROAS from 3x to 5x within 12 months.
- P&L Ownership: Take full accountability for the DTC P&L, including managing advertising budgets and ensuring profitable unit economics.
- SOP Development: Develop lean and integrity-driven Standard Operating Procedures (SOPs) and dashboards for the Marketing Operations team. The goal is to reduce operational errors by 20% and increase team efficiency by 30%.
- Cross-functional Collaboration: Work with the Influencer Marketing team, Community Manager, and Video Editors to generate creative assets for paid media campaigns. Facilitate monthly cross-team creative review sessions to optimize paid media performance.
Yêu cầu công việc
- 4-5+ years of experience in e-commerce marketing, preferably with Shopify/TikTok Shop
- Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, AppLovin, TikTok Ads, and CRO tools.
- Candidate Type: Preferably is Plug-and-Play candidate; we are opened for "potential" candidates with no tranferrable experience.
- Tools & Platforms: Proficiency in platforms such as Google Analytics, Shopify, and performance measurement dashboards.
- Alignment with our core values and behaviors (We make no exception on any candidate who is not matched with our culture.
- Regional Experience: Experience with U.S. or EU e-commerce markets.
- Technical Skills: Experience with Klaviyo and marketing automation tools.
- Growth Experience: Experience working in hyper-growth environments or startups scaling from Series A to Series C.
Behavioral Competencies:
- Integrity: The No. 1 required quality.
- Data-Driven Decision-Making: Ability to make unemotional, logic-based decisions, while leading with authenticity and empathy.
- Discipline: High level of discipline with zero tolerance for undisciplined behavior.
- Psychological Understanding: Understanding how performance creatives work for each ad platform.
- Listening Skills: Ability to make others feel heard and valued during discussions and team interactions.
- Fluent English communication skills (both written and spoken) are essential, as our office operates in a 100% English-speaking environment. An IELTS score of 6.5 or higher (or equivalent) is required.
Thông tin công ty & Phúc lợi
- Salary Range: 18-27M VND
- Performance Bonuses:
- Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $2K-$3K are paid monthly.
- Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
- Equity Offer: Potential to transition into a CMO role with an equity offer.
- On-site, 152 Dien Bien Phu Street, Ward 25, Binh Thanh District, Ho Chi Minh City.
- Monday - Friday: 8:30 AM to 6:00 PM (most employees stay until 8:00 PM).
- Saturday (Culture Day): 6:30 AM to 12:00 PM.